The Proposal

The Problem Stated
Symphony orchestras throughout the world, especially those in countries experiencing cultural shifts with respect to government decentralization and privatization, find themselves under-funded and ill-equipped to confront the challenges of a market-oriented environment.

The Solution
David Handel can assist orchestras in effectively confronting these challenges by presenting seminars that introduce proven strategies for artistic, community and institutional development. His practical experience and problem solving strategies have achieved unparalleled results in parts of the world where orchestral music faces the difficulty of competing in an ever more diverse cultural arena.

These seminars and consultations with Maestro Handel can help enable the orchestra to become the most dynamic member of the cultural life of the community. Music directors, musicians, administrative personnel and volunteers alike will learn specific strategies and approaches to developing a private sector support organization, sponsorship opportunities, how to make the institution's public image work for them and how to create a collaborative institutional team involving both the public and private sectors.

All of the information David Handel brings to his presentations are the result of his many years of practical, hands-on experience working with orchestras, especially within the cultural contexts of Latin America and Central Asia. His United States Information Agency work, along with his work through the State Department Cultural Specialist Program and the prestigious Fulbright Program make him uniquely qualified for this important presentation.

About David Handel
Dynamic American conductor David Handel has developed an extraordinary reputation as an important innovator on the orchestral scene of the Americas and has been called "one of the most brilliant young conductors performing today ... commanding and decisive ..." As music director of the National Symphony Orchestra of Bolivia, his creative programming and community outreach initiatives have brought record numbers of Bolivians to National Symphony concerts. Since the beginning of his tenure in that country, audience attendance has increased by over 600%, more than half of the new audience composed of young concert-goers. His achievements with the National Symphony of Bolivia have drawn international attention as a model for institutional development and community leadership. Articles about this have been featured in Aboard Magazine, Sonus Magazine, on CNN and ECO-México and in IDBAmerica, the Magazine of the Interamerican Development Bank. You can read the IDB America Magazine article at http://www.iadb.org/idbamerica/Archive/stories/2000/eng/JAN00E/e200k1.htm. A special page detailing these accomplishments is enclosed and can also be seen online at http://www.jamesarts.com/releases/aug01/Handel_Bolivia.htm. As a result of his accomplishments in Latin America, David Handel is one of the only American conductors to have been invited to perform in Cuba in recent years.

Maestro Handel has represented the United States in Latin America and Central Asia as a recipient of United States Information Agency awards and as a Cultural Ambassador through the State Department Cultural Specialist Program. Maestro Handel has twice been a fellow of the prestigious Fulbright Program and has been honored with numerous distinctions, including the Decoration of Illimani for outstanding community service in the arts in Bolivia.

David Handel's biography can be read in both English and Spanish at http://www.jamesarts.com/artists.

The Proposal - Program Specifics

Specific areas Maestro Handel will address include:

Orchestra Institution Building

• Helping the orchestra, administration, volunteers and public think like members of the same team
• Creating an organizational structure which will involve both the public and private sectors in a dynamic collaboration
• Creating a working and proactive orchestral organization in a political or social environment where this kind of model has never existed before
• Developing an institutional model for performing arts organizations in the community
• Developing organizational understanding of roles, responsibilities and fostering productive communication within the organization
• Creating incentives toward collaboration and excellence
• Helping musicians and volunteers dream and act toward the same institutional objectives
• Developing conflict-eliminating mechanisms
• Developing effective programming and a subscription based concert season

The Orchestra In The Marketplace

Institutional Image And Public Relations

• Creating an effective, forward-looking and dynamic public image for an orchestra
• Developing an audience through public image
• Effectively utilizing your institution's human resources to enhance the orchestra's public image
• Effectively utilizing the community's human resources to enhance the orchestra's public image
• Developing effective subscription ticket sale strategies
• Identifying key potential concert subscribers
• Cultivating sponsorships through public image strategies
• Developing a public image strategy which will work in the community
• Using the Internet to develop your institutional image and public relations.

Private Sector Collaboration And Development

• Creating a private-sector based orchestra support organization
• Managing the legal and political labyrinth of private sector organizational development
• Managing the leap from a public sector sponsored orchestra to a full or partially private sector sponsored orchestral organization
• Developing an effective administrative team capable of managing private and public sector institutional demands
• Identifying potential sponsors
• Engaging potential sponsors
• Defining and negotiating sponsorship levels
• Developing attractive sponsorship opportunities
• Building confidence and maintaining sponsor-orchestra relations
• Making the most effective use of government versus private sector resources

Community Outreach And Integration

• Developing effective and relevant outreach programming in your community
• Making the "outreach" public part of the subscription concert-going public
• Applying the orchestra's outreach activities to greatest effect
• Making outreach programming a dynamic part of the orchestra's general
• concert programming

Principals And Strategies At Work

Once again, all of the information David Handel brings to his presentations are the result of his many years of practical, hands-on experience working with orchestras, especially within the cultural contexts of Latin America and Central Asia. His United States Information Agency work, along with his work through the State Department Cultural Specialist Program and the prestigious Fulbright Program make him uniquely qualified for this important presentation.

Consultations Available

Maestro David Handel is eager to bring this practical experience and problem solving strategies to your orchestra. He is now making his services for collaborations and consultations available to any orchestras that are experiencing the problems delineated in this proposal. He can present these either as a large group exercise with Boards of Directors, Volunteer Guilds or other governing bodies or larger groups, or as a small group meeting or series of meetings with Executive committees or other high level management.

Fees for these consultations will be charged on a sliding scale. Please contact Jeffrey James Arts Consulting at 516-586-3433 or jamesarts@worldnet.att.net to see about dates and availability.

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